![]() Byron Sharp’s “How Brands Grow,” (HBG) published six years later in 2010 and widely quoted ever since. ![]() However, what actually happened was that marketing science stepped in with an empirically driven and rather more realist perspective, best encapsulated by Prof. I’m pretty sure when Kevin Roberts released the book “Lovemarks” in 2004 he thought this was the beginning rather than the end of the idea that the job of branding was to create brands that were so emotionally resonant and loved that customers would reject all others. Over the past twenty years, the arc of branding has been quite fascinating to observe and participate in. Tl:dr: Trust no longer matters, apparently. ![]() Volume 83: I’ll take love over meaninglessness.
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